Name it

Name It® – Fashionable, comfortable and sustainable children's clothing for all ages

Name It® is a renowned Danish brand that creates trendy, comfortable and functional clothing for children, designed around their unrestricted movement and everyday adventures. They are committed to sustainability, the use of soft and natural materials and superior craftsmanship. Their collections combine Scandinavian minimalist style, a relaxed feel and a high degree of practicality that makes life easier for parents and lets children play without a care.

Why choose Name It®?

• Softness and natural, soft materials: The use of organic cotton and certified fabrics ensures gentleness on sensitive children's skin and high breathability.

• Scandinavian aesthetics and comfort: Modern cuts, playful patterns and thoughtful details offer the perfect balance between functionality and an attractive look.

• Sustainability and quality: The clothes are designed to withstand frequent washing and constant movement, and to be easily passed down from generation to generation.

• Collections for every stage: The range is carefully divided by age group and the needs of your little one:

  • Name It® Baby: A specially designed line for babies and toddlers up to 2 years old, featuring extremely soft cotton blends, stretchy bodysuits, velour pyjamas and clothing without irritating seams for the gentlest touch.

  • Name It® Mini: A playful, durable and stylish collection for children aged 2 to 8, made for exploring at preschool, playing outdoors and special occasions.